State-of-the-art technology with a smile

Our vision is to be the world’s leading platform with omnichannel distribution in tours and activities.

Passionate

Our highly motivated, multi-cultural team is bold, eager and unrelenting in winning business and achieving our partners´ goals.

Trustworthy

Creating a safe and trusted environment for our partners, employees and customers is important to us. We are absolutely committed to safety and strive for the highest standards, operating with strict protocols and contingency plans to ensure every journey and guest is taken care of.

Collaborative

By helping each other to achieve a common goal, we establish long-lasting and supportive relationships with both partners and suppliers. We consider our ability to work collaboratively, one of our greatest strengths.

Innovative

Leading the online distribution space with a global, curated portolio of tours and activities worldwide, we embrace the individuality of our partners and look forward to the challenge of designing the most effective and relevant solutions. We are always expanding our portfolio with new experiences that enhance the way in which guests discover destinations.

The leading Tour and Activities platform

TUI Musement is a leading B2B business, combining scalable digital solutions with local service delivery. Unforgettable experiences are available in all major holiday and city destinations, across 100+ countries and over 1,000 destinations. Our portfolio includes multi-day tours, day tours, attraction tickets, and transfers. These are distributed through TUI Musement websites and apps, as well as via B2B partners, including the world’s leading OTAs, tour operators, and travel companies.

Mission

Our state-of-the-art technology and spirit of collaboration are key to finding innovative digital solutions for your business. We work closely with our partners to create the optimal product portfolio and identify the most efficient and profitable route to market. We cater to your individual commercial needs, keeping both local and global trends in mind.

As market leaders, we set industry standards for quality, continuously reviewing and evolving our business model to ensure a highly competitive framework that adheres to strong governance policies on compliance, anti-bribery, and health and safety.

Team values

What makes us a great team?

Our Sustainability Agenda

Reduce our environmental footprint significantly, maximise the socio-economic impact of tourism.

People: Empower to drive development

We will ensure that local people and communities benefit from tourism and the local supply chain.
We will empower a generation of changemakers by helping them acquire the new skills and knowledge they need to transform the tourism industry.​

  • Buy local first
  • Community for changemakers
  • Socially fair
  • Upskilling
  • Support TUI Care Foundation

Planet: Reduce our footprint

We will achieve net-zero emissions across our operations and supply chain by 2050 at the latest. ​
To protect our planet, we will change the way we use natural resources and become a circular business.

  • Emission reduction roadmaps
  • Green & clean energy sources
  • Circular Business
  • Water management
  • Biodiversity

Progress: Accelerate the transformation

Together with our partners we will co-create the next generation sustainable business model for the tourism industry.
We will enable our customers to make sustainable holiday choices in every stage of the customer journey.

  • Destination Co-Lab
  • Empowering consumers
  • Driving certification
  • Green Tech & Data-driven
  • Net-zero travel accelerator

Our Health & Safety Framework

Leading safety and security in tourism, always prioritising customer and colleague well-being.

Our Safety Management System

Our safety management system is global and dynamic, employing a risk-based, pragmatic approach.
It is developed and managed by our in-house team of subject matter experts, in close collaboration with external technical specialists and industry peers.

Proactive arrangements

Our core mission is to identify, analyse, communicate, and manage risk effectively. We see this not only as preventive and protective but also as a way to promote and encourage a positive health and safety culture.

  • Centralised management approach
  • Documented policies and processes
  • Internal and external training, education and rehearsals
  • Business Continuity Management
  • Risk-based supplier assessment programme

Reactive arrangements

Our multi-faceted health and safety efforts aim to prevent incidents by addressing foreseeable risks. However, we also have procedures for incident management and investigation, and a coordinated, transparent, and empathetic response to crises.

  • Incident Management
  • Trend Analysis
  • Crisis Response
  • Internal And External Risk Communication

Improvement & Review

We are committed to adapting to evolving operational needs and industry trends and endeavour to meet client expectations through continuous learning and improvement, regular reviews, and internal checks and audits of our safety management system.

  • Internal compliance
  • Learning and progression