We are thrilled to announce that we have been shortlisted for this year’s Wave Awards, the UK’s premier cruise industry awards, in the Best Innovation category, for our state of the art Tours & Activities booking platform.

As a leading provider of Tours & Activities across the world, Musement has developed an intuitive digital platform with high quality experiences which can be adapted to any segment of the travel industry. In this case, Musement, with the help of our sister company, Intercruises Shoreside & Port Services, adapted the platform to meet the specific needs of the cruise industry, offering a solution that enables cruise lines to grow their shore excursion business whilst enhancing the cruise guest experience, in an increasingly competitive market.

Designed to complement the cruise lines´ existing shore excursion catalogues, we adapted the platform in order to meet the needs of the modern cruise guest, offering thousands of tours, activities and attraction tickets, at any port of call, whilst adding incremental revenue to cruise lines.

Thanks to our T&A platform, cruise guests can now plan their travel anytime and anywhere, accessing the system through their cruise line accounts, pre-departure emails and on-board promotional channels, helping cruise lines to compete with the growing number of online and offline tours distribution channels and the increasing number of guests exploring destinations independently.

As 35% of cruise guests are now booking T&A independently, cruise lines-controlled excursions are losing share to other channels such as FIT travellers, and third-party shorex and must develop relevant products and distribution capabilities, as well as ensuring superior fulfilment, in order to maintain and grow their shorex business. Musement’s digital platform allows for a longer booking window and presents all travel companies with the opportunity to increase sales whilst guests are travelling or in the destination.

The overall aim of the T&A platform is to increase customer satisfaction whilst enhancing the traveller experience, helping to personalise guests travel itineraries, save time and avoid sold-out attractions, by offering an easy-to-use, last-minute booking option for thousands of tours and attractions.

Our omni-channel solution allows businesses to offer seamless and easy-to-use experiences to their passengers across all of the customer touch points. Our team are constantly innovating and finding new ways to enhance the holiday experience. In this case, we are proud to be supporting the cruise industry in meeting the needs of the modern cruise guests.

This innovative solution can be , adapted for any travel brand and niche and has now caught the attention of the Wave Awards jury, who are looking for new and effective ways to enhance passenger satisfaction and benefit the cruise lines and the travel industry.

Musement is constantly innovating and finding new ways to enhance the holiday experience an in this case, we are proud to be supporting the cruise industry in meeting the needs of the modern cruise line guest. With new technologies emerging and on-board personalisation being a key element for many passengers, we are delighted to be able to expand the existing range of shore excursion options.

Discover how our innovative digital solutions can transform your tours and activities business here