As tours and activities undoubtedly deliver the most memorable aspects of a holiday, travel businesses looking to boost brand image, awareness, recall and loyalty should want to be associated with these memories.

Nishank Gopalkrishnan, Chief Business Officer at TUI Musement, discusses straightforward solutions that make this possible.

“From revamped points systems to subscription-based travel, the full cross section of the travel industry is driven to keep customers coming back, again, and again. This is not new or surprising, but the increased focus is logical – an extrapolating number of communication and distribution channels combined with Gen Z’s significantly different approach to travel consumption has made customer acquisition strategy more complex and customer loyalty more important than ever.”

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