P&O Cruises and Cunard partner with Musement to launch new digital platform offering cruise guests thousands of shoreside experiences

  • Cruise line endorsed tours, activities and attraction tickets complement existing shore excursion programmes
  • P&O Cruises and Cunard guests get immediate access to digital platform for quick and easy online booking of experiences from around the world

Palma de Mallorca, 21st April 2022. In a cruise industry first, Musement, an international tours and activities business, is powering a new digital platform for P&O Cruises and Cunard to offer cruise guests thousands of tours, activities and attraction tickets. The cruise line endorsed experiences complement P&O Cruises and Cunard’s existing range and offer alternative options for guests wishing to organise their time on shore. Available in hundreds of ports of call, experiences can be booked from the moment a cruise reservation is confirmed, right up to the last minute in a destination.

The digital platform will be rolled out across the entire P&O Cruises and Cunard fleet throughout the summer and guests will be able to access the new digital platform via their P&O Cruises or Cunard account, pre-departure emails and onboard.

P&O Cruises president Paul Ludlow said: “We are constantly innovating and finding new ways to enhance the holiday experience, so we are delighted to be able to bolster our existing and varied range of shore options with these new attractions to offer our guests even more choice. This partnership will enable our guests to find and book tickets and to avoid the queues at the most sought-after museums, galleries and city entertainment as well as sporting activities and parks. In addition to the speed and efficiency of the booking process our guests can also be confident that all experiences booked through Musement meet our high standards.”

Musement adapted the platform with shore excursion specialists from Intercruises – a leading ground handler in the cruise industry – to ensure that the platform was addressing the needs of P&O Cruises and Cunard guests.

Musement Chief Business Officer Nishank Gopalkrishnan said: “We are delighted to be working with P&O Cruises and Cunard and supporting them in meeting the needs of the modern cruise guest. We have developed an intuitive digital platform with high quality experiences that guests can quickly and easily book from anywhere, at any time, for hundreds of ports of call. This is part of the digital service evolution of the cruise industry and will help grow the number of guests participating in official cruise line experiences during a port call.”

Experiences available via the platform range from hop-on hop-off bus tours, and activities such as paddle boarding, bicycle hire and entrances to waterparks, to tickets for world renowned locations such as the Sagrada Familia, Empire State Building, Acropolis, Colosseum, and the Vatican. All experiences originate from Musement’s curated portfolio of tours and activities, which guarantees high standards of quality, health and safety, and sustainability, as well as a flexible cancellation policy and last-minute booking availability.

About Musement

Musement is the digital platform that allows you to book more than 55,000 travel experiences in over 100 countries around the world. The service was created to help travellers discover and book things to do – from museum visits to city tours, food and wine tastings, sports events and wellness activities – wherever they go, with the goal of enriching their every trip. The digital booking platform is now available in nine languages: English, Italian, French, Spanish, German, Portuguese, Russian, Dutch and Polish, with Scandinavian languages to be added soon. The service is available through various digital touchpoints: the Musement B2C website and apps; the specialised platform for travel agencies; while platforms and integrations have been carried out with countless online distribution partners, including some of the world’s leading OTAs, tour operators and travel companies. Musement is headquartered in Milan and has offices in Hamburg, Amsterdam, Barcelona, Dubai, London, Munich, New York, Orlando and Paris. It has been certified as a Great Place To Work® and listed among the top 25 Best Workplaces® in Italy (within the 150-499 employee subgroup). In September 2018, Musement became part of TUI Group, one of the world’s leading tourism groups, and is now part of it Tours & Activities division known as TUI Musement.

About TUI Musement

TUI Musement is a leading Tours & Activities business that combines a scalable digital platform with local service delivery in more than 100 countries worldwide. Available in all major holiday and city destinations to travellers around the world, including the 28 million annual TUI customers, there are currently more than 215,000 experiences, including excursions, activities, tickets and transfers. These are distributed through the Musement and TUI websites and apps, and B2B partners, including the world’s leading OTAs, tour operators, travel companies and cruise lines, who work with our different B2B brands, including Intercruises Shoreside & Port Services. TUI Musement is one of the major growth areas of TUI Group.

About TUI Group

TUI Group is a leading global tourism group and operates worldwide. The Group is headquartered in Germany. TUI shares are listed on the FTSE 250, an index of the London Stock Exchange, on the regulated market of the Hanover Stock Exchange and on the Open Market segment of the Frankfurt Stock Exchange. The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of them in the European national companies.

The entire tourism value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, from the MS Europa and the MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in Great Britain. The Group also includes leading tour operator brands and online marketing platforms across Europe, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. In addition to expanding its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards with projects in 25 countries. It thus supports holiday destinations in their development.

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