• National Geographic Day Tours now available online, at travel agencies and in destination, direct to travellers, independent of a holiday package.
  • Diverse range of one-day and half-day itineraries for beach holidays and city breaks inspired by National Geographic’s spirit of exploration.
  • Unique experiences – from Lanzarote’s volcanic vineyards and New York’s “Little Caribbean”, to Julius Cesar’s Rome and Cancun’s stunning cenotes.
  • All tours are operated by TUI, led by National Geographic-trained guides and adhere to GSTC criteria.
  • TUI’s Tours & Activities partners can add National Geographic Day Tours to their experiences offering.
  • New National Geographic Day Tours dedicated distribution platform launched, powered by TUI.

National Geographic Day Tours, a collection of one-day and half-day itineraries inspired by National Geographic’s spirit of exploration and adventure, are now available to book online, in travel agencies and in destination, and for the first time can be purchased directly by travellers, independent of any holiday package. Operated by TUI, ensuring a seamless and responsible travel experience, Day Tours are designed in collaboration with National Geographic Expeditions and incorporate unique elements and the captivating storytelling of National Geographic, with a focus on nature, science, conservation, education, culture, gastronomy and history. Many of the tours offer special access to areas closed to the general public, and feature subject matter experts, such as archaeologists, marine biologists, chefs, farmers, photographers, historians and scholars.

Over 40 new land experiences are now available in beach and city destinations, with further tours in development. Destinations operating National Geographic Day Tours include Barcelona, Cancun, Crete, Paphos, New York, Naples, Tenerife and many more. All National Geographic Day Tours are conducted in small groups, follow the strict criteria of the Global Sustainable Tourism Council (GSTC) and are led by National Geographic-trained guides. The launch of National Geographic Day Tours reinforces TUI’s strategic focus on Tours & Activities as a key growth area for the business.

“National Geographic Day Tours are once-in-a-lifetime experiences, with something for everyone, whether you’re a beach enthusiast or a city explorer. These are carefully crafted tours that tell stories of their destinations, honouring the National Geographic legacy and providing top quality, authentic, local experiences.” says Peter Ulwahn, CEO of TUI Musement, the Tours & Activities division of TUI Group. “Developing and operating unique, differentiated products is a key part of TUI Musement’s growth strategy and we are excited to continue this with National Geographic Expeditions.”

Travelling with National Geographic Day Tours helps to support the work of the global community of National Geographic Explorers around the world since a portion of the proceeds from every tour goes to the global non-profit National Geographic Society. These funds support National Geographic in its work to protect and illuminate our world through exploration, research, and education.

“National Geographic Day Tours immerse travellers in extraordinary locales and distinctive cultures, all of which are brought to life through the incredible knowledge and brilliant storytelling of National Geographic-trained guides. With new itineraries added to our ever-growing portfolio, the tours can be booked directly by travellers as they explore the world,” said Nancy Schumacher, Senior vice President and General Manager, National Geographic Expeditions.

National Geographic Day Tours can be booked online at TUI Experiences, TUI Musement, and National Geographic Day Tours by TUI, a new online distribution platform developed and powered by TUI for National Geographic Day Tours. The experiences can also be purchased at TUI travel agents, via the TUI app and direct in destination via TUI reps. Furthermore, TUI’s Tours & Activities partners, including leading OTAs, hotels, travel agents and airlines, can choose to add National Geographic Day Tours to their offering. The expanded launch follows this year’s successful roll out of National Geographic Day Tours in the cruise industry, distributed to multiple cruise lines through TUI subsidiary Intercruises Shoreside & Port Services. The tours received very positive feedback from customers.

View the experiences online now:

Strong booking trends for winter sun destinations and a growing portfolio of city break offerings will enable a significant number of TUI customers to immediately participate in one of the newly released National Geographic Day Tours, such as:

Paris: The City of Book Lovers
Designed for anyone with a passion for books, explore Paris’s profound literary history with guided visits to the Bibliothèque Nationale Française, an exclusive meeting with one of the Seine’s historic ‘Bouquinistes’ – booksellers – and a trip to the iconic Shakespeare & Co. bookstore.

Gragnano: The Epicenter of Dried Pasta Production
Explore the rich history of pasta in Gragnano, the global hub of dried pasta production, guided by a historian, and join a volunteer historian and retired miller to hear captivating stories about Gragnano’s international acclaim. Visit restored mills in the Valley of the Mills, strategically positioned between Sorrento, Naples, and the Amalfi Coast, and go behind the scenes in the factory to witness the pasta-making process, gaining a deep appreciation for the artistry involved.

For more than 135 years, National Geographic Explorers have ventured across continents and into remote cultures, down to the oceans’ depths and up the highest mountains to further their understanding of the world. National Geographic Expeditions builds upon this legacy, inviting travellers to embrace their inner explorer and encounter the wonders of the world first-hand — up close and in depth — and be inspired by the experience. With many ways to explore the world via Signature Land, Expedition Cruise, River Cruise, or Private Jet, National Geographic Expeditions gives travellers unparalleled access to the world through the eyes of knowledgeable Experts. Additionally, travelling with National Geographic Expeditions helps further the work of the global community of National Geographic Explorers around the world. Every trip booked helps support the global non-profit National Geographic Society in its work to protect and illuminate our world through exploration, research, and education. For information on National Geographic Expeditions, please visit National Geographic Expeditions or follow along at @natgeoexpeditions.


TUI Group is a leading global tourism group and operates worldwide. The Group is headquartered in Germany. TUI shares are listed on the FTSE 250, an index of the London Stock Exchange, on the regulated market of the Hanover Stock Exchange and on the Open Market segment of the Frankfurt Stock Exchange. The TUI Group offers integrated services from a single source for its 19 million customers.

The entire tourism value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, from the MS Europa and the MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in Great Britain. The Group also includes leading tour operator brands and online marketing platforms across Europe, five airlines with more than 130 modern medium and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards with projects in 25 countries. It thus supports holiday destinations in their development.