Doha office to oversee TUI Musement’s operations and deliver tailored services for all travel segments

Focus on developing innovative, sustainable products that showcase Qatar’s culture and heritage 

  

Doha, Qatar – Travco and TUI Musement have established a new joint venture in Qatar with the opening of Travco Tourism Service WLL in Doha. The new entity strengthens both companies’ presence in the Middle East and will oversee and develop TUI Musement’s business activities in the market, while supporting wider growth across the Gulf region. 

Located in the heart of the capital, the Doha office will serve as a hub for comprehensive destination services, including shore excursions, transfers, ground operations, and MICE support. Its activities will cater to a diverse client base – from cruise passengers to leisure groups, FITs, and corporate travelers – ensuring tailored solutions for every segment. 

While scaling and enhancing the existing portfolio remains a priority, the joint venture is equally focused on developing new, locally inspired products that highlight Qatar’s culture, heritage, and immersive, sustainable experiences. This balance of reliability and innovation will ensure the delivery of both trusted services and a sense of discovery. 

For Travco and TUI Musement, the opening of the Doha office represents a strategic step in strengthening their regional footprint. Together with established operations in the UAE and beyond, this expansion will enable the companies to build a seamless Gulf network, reflecting their shared ambition to position the region as one of the world’s most attractive destinations while delivering added value for clients and partners.  

“Our expansion into Qatar marks an exciting milestone for Travco. We see Qatar as a vibrant hub for global tourism, and we are proud to play a role in shaping its journey as a premier destination”, says Ms. Jyoti Panchmatia, General Manager – Gulf Region, Travco LLC. “Through this new chapter, we remain committed to delivering world-class travel experiences, nurturing strong partnerships, and contributing to the region’s long-term growth in tourism”. 

“The launch of this joint venture in Doha goes beyond opening a new office – it creates a platform to connect Qatar’s unique experiences with millions of travelers worldwide. Together with Travco, we will oversee and further develop our business activities in the market, combining local expertise with our global distribution network and digital platforms. This approach will allow us to scale Qatar’s cultural and sustainable offerings internationally, while ensuring that customers – whether cruise guests, leisure travelers or corporate groups – enjoy innovative, high-quality services across the region,” said Ian Chapman, Managing Director Service & Operations, TUI Musement. 

The establishment of this venture underscores Travco and TUI Musement’s shared commitment to delivering world-class travel experiences, expanding regional market reach, and supporting Qatar’s growing prominence as a global tourism hub. 

 

 

About Travco 

Travco LLC is a leading travel and tourism company, offering a wide range of services including leisure and business travel, MICE, cruise operations, destination management, and tailor-made tours. With a focus on innovation, personalized service, and strategic partnerships, Travco LLC delivers world-class travel experiences across the Middle East and beyond. Under the leadership of Ms. Jyoti Panchmatia, General Manager – Gulf Region, the company is committed to sustainable tourism, exceptional service, and expanding its presence to meet the evolving needs of modern travelers. 

 

About TUI Musement  

TUI Musement is a global Tours & Activities business that combines a highly curated product portfolio, scalable digital platforms and in-destination service by local teams, to source, develop, distribute and deliver products in three categories: 

  • Experiences: Excursions, activities & attraction tickets 
  • Transfers: Between airports, hotels and ports 
  • Tours: Multi-day itineraries encompassing hotels, experiences, guides and transportation 

Available in all major beach and city destinations, products are sourced from leading travel businesses or developed in-house by TUI teams, including the TUI Collection, the flagship experiences portfolio of TUI Group, and National Geographic Day Tours, unique and immersive small group guided experiences.  

Products are distributed to customers, including the 20+ million TUI customers, through TUI websites and apps – such as the Tours & Activities dedicated TUI Musement app, as well as in-destination local teams and B2B partners, including some of the world’s leading OTAs, tour operators, airlines, hotels, travel agencies and cruise lines. TUI Musement is one of the major growth areas of the TUI Group and employs approximately 7,000 people worldwide.