In May 2025, Jiangnan (Sara) Yang, Director of Strategic Partnerships at TUI Musement, travelled to Shanghai to attend the Envision 2025 Global Partner Conference hosted by Trip.com Group. Bringing together over 3,000 travel leaders and partners from across the globe, the conference showcased the company’s strategy to reshape global tourism through innovation and sustainable growth.

The event took place across two iconic venues, the Shanghai International Convention Center – known for its stunning views of the skyline – and the architecturally striking Shanghai Museum East. These were the perfect locations for a conference that has been a celebration of innovation, collaboration, and the future of travel.

The day was filled with energy, forward-thinking discussions, and impactful keynote speeches (including a special appearance by Prince Harry, The Duke of Sussex).
Topics ranged from technological innovation to sustainable growth, sparking fresh ideas about the future of the travel industry.

To conclude the event, Jiangnan accepted the prestigious “Excellent Partner Award” on behalf of TUI Musement, recognising over six years of strong collaboration with Trip.com. It is an honour for us to receive this recognition and a testament to the strength and ambition of our partnership. And, as a fun highlight, Jiangnan even had the chance to exchange greetings with a robot roaming the venue!

Our collaboration with Trip.com has brought TUI Musement’s curated travel experiences to millions of users across thousands of destinations. This award symbolises our shared achievements and ongoing commitment.

Once again, a sincere thank you to Trip.com for our continued partnership and for hosting such an inspiring and forward-looking event.