TUI Musement extends its reach through an API connection with TravelExchange

Diverse portfolio now available, including privately guided, seat-in-coach, self-drive and mini cruise itineraries

 

Palma de Mallorca, 1 September 2025. TUI Musement, the Tours & Activities division of TUI Group, continues to expand its distribution with the integration of more than 750 multi-day tours into TravelExchange. Through an API connection, travel agencies and tour operators connected to the platform can now access and instantly book TUI Musement’s product offering in over 30 countries.

The integration provides real-time availability, up-to-date pricing and instant booking confirmation, offering travel professionals a more efficient way to manage and distribute this type of product. The portfolio includes a wide range of formats, such as privately guided tours, seat-in-coach programs, self-drive itineraries and mini cruises.

This integration places TUI Musement among the first major travel providers to implement an API connection of this scale for the automated distribution of multi-day tours.

“This collaboration is part of our strategy to expand the distribution of our multi-day tours through technology solutions that respond to the real needs of travel agencies and tour operators,” said Barbara Casdorff, Chief Product Officer of TUI Musement. “We are working to make our tours, designed by local experts, more accessible via platforms that enable direct booking and seamless system integration for our partners.”

TravelExchange currently connects more than 2,600 travel agencies and tour operators in 92 countries, with a strong presence in key European source markets such as Germany, Spain, France and Italy.

“We’re pleased to welcome TUI Musement as a strategic partner. This integration marks an important milestone in how multi-day tour products can be distributed in a connected, scalable and efficient way across the B2B channel,” said Benoit Demonsant, Director of Business Development at TravelExchange.

This technology-driven partnership expands the reach of TUI Musement’s product offering and allows partners to deliver a more diverse and flexible range of tours to their customers. The portfolio features itineraries across destinations such as Thailand, Costa Rica, Spain and Italy — ranging from private trips to small group departures, seat-in-coach tours or self-drive options, catering to a wide variety of traveller profiles.

This announcement and photos can be found in the press section on www.tuigroup.com.

 

About TUI Group

The TUI Group is one of the world’s leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover.
TUI Group offers its 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 18 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe’s leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

About TUI Musement

TUI Musement is a global Tours & Activities business that combines a highly curated product portfolio, scalable digital platforms and in-destination service by local teams, to source, develop, distribute and deliver products in three categories:

*Experiences: Excursions, activities & attraction tickets
*Transfers: Between airports, hotels and ports
*Tours: Multi-day itineraries encompassing flights, hotels, experiences and transfers

Available in all major beach and city destinations, products are sourced from leading travel businesses or developed in-house by TUI teams, including the TUI Collection, the flagship experiences portfolio of TUI Group, and National Geographic Day Tours, unique and immersive small group guided experiences.

Products are distributed to customers, including the 20+ million TUI customers, through TUI websites and apps – such as the Tours & Activities dedicated TUI Musement app, as well as in-destination local teams and B2B partners, including some of the world’s leading OTAs, tour operators, airlines, hotels, travel agencies and cruise lines. TUI Musement is one of the major growth areas of the TUI Group and employs approximately 7,000 people worldwide.

About TravelExchange

TravelExchange is an online channel manager that connects travel agencies, tour operators, and destination management companies (DMCs) to provide clients access to various travel packages worldwide for group or FIT, in different languages, allowing its users to book and get immediate confirmations. Today TravelExchange counts with more than 250 DMCs all around the world and more than 3000 distributors.